is ready to conquer the travel and leisure industry

New sales and marketing agency offers an integrated approach on the Benelux level


As from January, Belgium has a new exceptional sales and marketing agency with the arrival of The new agency is the result of three parties wanting to strengthen each other. The services of PR & Influencer agency Sound of C and Travel marketing agency KonsulTra will be integrated into the new structure and further supplemented with the strategic communication vision of Jeroen Libbrecht (Connecta). With this integration of services, wants to offer the travel and leisure sector a 360° approach, ranging from analysis and strategy to the full implementation of communication campaigns. For this purpose the agency can count on its years of experience within the sector and on numerous sales and marketing expertise. 

Jo Thuys, Managing Partner
& Account Director of

" is more than the sum of 3 parties", says Jo Thuys, Managing Partner & Account Director of "Our mutual competences are very complementary and will create a cross-fertilisation which we could not have realised within the context of our separate agencies. The travel industry is a rather complex industry, in which many players try to strengthen each other in order to win over the consumer. A sector in constant evolution as well, with ever-changing booking and search behaviour and a consumer with different needs and travel preferences, especially in the current times. With our years of experience, we know where the pitfalls are and how to turn them into opportunities. We like to see ourselves as the connecting link between sector, media and consumer."

Kris Van den Broeck, Managing Partner & Commercial Director at

The new agency will start with a staff of 6 full-time employees. The head office remains in Diest, where Sound of C used to be located. "Within our organisation, we are able to gather numerous expertises. We have everything we need to service our clients in the areas of Analysis & Strategy, PR, Influencer Marketing, Event Management, Advertising, Social Media, Content Marketing and Trade Development. In addition, we can rely on our broad network of freelancers and partners, built up over the years and we keep up to date about what is going on in the industry and with the consumer thanks to our membership of sector organisations and research institutes", adds Kris Van den Broeck, Managing Partner & Commercial Director at 

Jeroen Libbrecht, Managing Partner& Strategic Director at

In this way, can already fall back on a well-filled client portfolio, including numerous tourist offices at home and abroad (e.g. Thailand, Portugal, Croatia, Germany, Hungary and Tenerife) and commercial travel organisations such as Corendon, Interhome and Sunny Cars. "It is our wish and ambition to grow into the reference agency for the travel and leisure industry in the Benelux. In terms of turnover, if possible, but much more in terms of reputation. We work for the best sector imaginable, but one that has taken a lot of beating in recent years. We are ready to give all those travel organisations and destinations that are now back on their feet a boost. With a solid strategy, decisive communication campaigns and a smart deployment of resources and people", concludes Jeroen Libbrecht, who will take on the role of Managing Partner & Strategic Director.