Kamp C for Croatian National Tourism Board
Showcase Croatia's variety while promoting shoulder season travel via a unique influencer group trip with challenges.
The trip
We invited 7 travel-minded Belgian influencers to discover Croatia in a special, Kamp C-way. The surprising road trip started in Zagreb with various city games and a truffle hunt in Turopolje. In Jastrebarsko they enjoyed the views and delicious wines. Afterwards they drove southwards to raft on the Mrezniça river and to learn how to make the best apple strudel. On Pag island, the participants challenged themselves on the Life on Mars trail and they learned how to plant an olive tree in the Olive Gardens of Lun. The trip ended with a visit to the charming coastal town Zadar.
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Let's talk facts
The results
The audience that was reached was a highly authentic (82% Audience Credibility Score) Belgian audience. In one month, the social coverage of the trip resulted in the following across Instagram, TikTok, Facebook and blogs: 536 social media posts, 8.6 million reach, 200K video views and 50K social engagements.
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